Platform Update

New to Campsite: advanced demographic data and campaign analytics

by Campsite

We’ve just added new features to our platform! With these updates, you can now more effectively launch mobile retargeting ads, have a deeper understanding of your ROI and better plan future campaigns.

Advanced campaign data metrics

With deeper insight into campaign metrics, like impressions per hour per screen, venue type, latitude and longitude, you can now easily target your mobile campaigns to audiences exposed to your DOOH ads.

Our newest update now enables you to export data in CSV format to be integrated with your mobile buying platforms and analytics tools. For more information, click here.

Detailed demographic reporting

To more accurately calculate ROI and know how to improve for future campaigns, it’s important to know not only where your ads played but also what audiences were reached.

With our new demographic report, you can now further break down campaign results using our 150+ demographic profiles to better understand who saw your DOOH ads. For more information, click here.

For more on these updates and demos of our new features, check out our blog post.

Previous blog post

How a craft brewer launched his own community-focused digital billboard campaign

by Campsite
How a craft brewer launched his own community-focused digital billboard campaign

Owning a small business often starts with a new or exciting idea on how to create an amazing product or standout service. But once that part of the equation is settled comes an important step: sales.

Peter Caira's dream of becoming an entrepreneur came true when he founded People's Pint, a neighbourhood pub focused on community involvement and engagement. However two years after its opening, Peter found that many in the neighbourhood were still unaware of People's Pint.

Read more Read more

Next blog post

DOOH in Campuses: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Campuses: Specs, Audiences and Inspiration

Campuses are the ideal location to reach one of the most notorious audiences in advertising: gen z. Between heading to class and socializing with friends, these young adults spend a significant amount of time on campus. And with screens strategically installed in high-trafficked areas, campuses are an ideal location for lifestyle, entertainment and food brands to share their marketing messages with a captive audience.

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Need some advice? Get in touch to see how digital out-of-home fits into your campaign strategy.

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