Available in major Canadian international airports, these screens are strategically positioned near departure gates where passengers wait to board their flights (and where scores of employees work daily). When combined, the terminals welcome close to 20 million passengers per year and produce over a million views per week. Positioned side-by-side, one screen displays advertising, while the other attracts the eyes by delivering real-time news, weather and entertainment 24/7. In other words, this environment is perfect for making an impression on high flyers.Read more Read more
During tuesday’s IAB event in Toronto, entitled The Business of Digital: Metrics – Cracking Cross-Platform, Paul Briggs from Emarketer presented the market insights shaping the Digital Trends of the upcoming year: Artificial Intelligence, Neuro-Marketing, Digital-Out-of-Home (DOOH), Digital Audio and Privacy Regulations.
Specifically with regards to DOOH trends, Campsite was named as a key element for the growth within the Canadian industry. Many are predicting that DOOH investments will surpass traditional OOH ad spending in 2018, thanks to significant static-to-digital conversion, enhanced audience targeting and the accessibility of data.
We couldn’t agree more.
By delivering an entirely automated process to users, the Campsite platform was designed to become the main hub of the Canadian industry. Recently, the partnership with Native Touch, which allows location-based data from mobile devices to improve targeting options, elevates Campsite to the rank of an unavoidable asset for the development and standardization of the industry.