How a craft brewer launched his own community-focused digital billboard campaign

by Campsite

Owning a small business often starts with a new or exciting idea on how to create an amazing product or standout service. But once that part of the equation is settled comes an important step: sales.

Peter Caira's dream of becoming an entrepreneur came true when he founded People's Pint, a neighbourhood pub focused on community involvement and engagement. However two years after its opening, Peter found that many in the neighbourhood were still unaware of People's Pint.

So Peter turned to Campsite to launch his own campaign on local digital billboards. See how he increased store visits by 12.8%:

Want to launch your own campaign? Get started here.

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DOOH in Beauty and Grooming: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Beauty and Grooming: Specs, Audiences and Inspiration

Beauty and grooming locations are an ideal opportunity for brands to reach their target audience. With appointments of an hour or more, and visitors often having little other to do than look around, the audience is very receptive to on-screen messaging. For beauty and lifestyle brands, these are especially contextual environments, with messaging fitting right into the overall atmosphere of each location.

Why chose the beauty and grooming environment?

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